Today our teamwork with Mikkeller made its first appearance on stage. Azar and Keith Shore (the amazing Mikkeller art director) teamed up on designing the bottle.
The printer might have enjoyed himself a bit too much, that’s why this first lot has the label placed upside down. Limited edition so to speak 🙂
Mikkel, look at what we have here:
“Mikkellerberger is an American Pale Ale brewed with light malts and american and New Zealand hops. It has a very complex hop profile that comes from using the american hops Columbus, Citra, Simcoe and Amarillo together with the New Zealand Nelson Sauvin. This gives the beer a crispy and fruity taste with a lot of floral notes. It will suit an afternoon on the porch or a world cup football match in the Michelberger courtyard.”
Mikkellerberger is now boozable in our bar and restaurant as well as Mikkeller’s favourite places around the globe.
This is the way the label should have gone:
Even the Wolf’s little sister turned up to check it out.